Susan Keshen

get in touch with Susan Keshen:

Susan Keshen is a high-level finance executive, fractional Chief Financial Officer (C.F.O.) and Certified Exit Planning Advisor (C.E.P.A) who has spent over three decades navigating the corporate finance landscape. As the founder of In Pursuit Of LLC, Susan is on a mission to alleviate the stress of entrepreneurship by helping business owners accelerate their company’s value. Growing up in a working-class New England family, she was encouraged to punch up in life and attend college, carrying with her an entrepreneurial spirit and a "think outside the box" mentality instilled by her parents.

Today, Susan serves as a strategic partner to growing companies, helping them move beyond basic accounting into high-level value creation and equity transactions. She is a staunch advocate for the "growth mindset," mentoring the next generation of female leaders to lead with confidence in male-dominated industries. By focusing on "bench strength" and future-looking financial strategies, Susan empowers entrepreneurs to build legacy-worthy businesses that can thrive independently of their owners.

IN THIS EPISODE YOU'LL LEARN:

  • That business value acceleration is the key to a stress-free exit strategy.
  • How to transition from historical accounting to future-looking financial forecasting.
  • Why "bench strength" is the most critical asset for a company seeking strategic buyers.
  • That grit and work ethic are more vital than pedigree when entering competitive fields.
  • Why every entrepreneur must become a lifelong learner to stay ahead of market shifts.
  • How to overcome the perfectionist trap by leaning into failure as a learning tool.
  • That success is never a straight line and how to navigate the messy middle of growth.
  • How to reclaim your time by building systems that run independently of the owner.

about the show

Women In Power is a groundbreaking TV series dedicated to celebrating and amplifying the voices of female entrepreneurs, CEOs, and industry leaders who are changing the game.

This show isn’t just about success—it’s about the journey, resilience, and impact of women who have broken barriers, built empires, and inspired the next generation of female leaders.

Every episode features an exclusive, in-depth look at the challenges, triumphs, and defining moments that shaped the most influential women in business today.

Representation is power. When more women step into the spotlight, they inspire others to follow. This show isn’t just about individual success—it’s about reshaping the business world and proving that women belong at the top.

streaming on inside success tv app

Follow inside success tv on   INSTAGRAM

CUSTOM JAVASCRIPT / HTML