Serena Villegas
get in touch with
Serena Villegas:
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
Serena Villegas is a 30-year-old Arizona native who is breaking barriers and redefining the towing industry. As a Latina entrepreneur in a traditionally male-dominated field, Serena is more than just a tow truck operator — she is paving the way for a new generation of women in the trades. Her journey is driven by a deep passion for helping others and an unwavering determination to succeed, proving that with hard work and resilience, anything is possible.
This fearless entrepreneur is dedicated to providing reliable, efficient, and compassionate service to her community. She brings a fresh perspective to the industry by emphasizing safety, professionalism, and a personal customer experience. Serena is not just building a towing business; she is empowering herself, uplifting others, and inspiring people to pursue their dreams, no matter how unconventional they may seem.
IN THIS EPISODE YOU'LL LEARN:
- That betting on yourself is the most profitable investment you can make, even in an unfamiliar industry.
- How to leverage "niche branding" to build a loyal following in a traditional service field.
- Why a "learn-as-you-go" mindset is more effective than waiting for perfect knowledge.
- How to pivot your business model when health challenges or physical limitations arise.
- That being a woman in a male-dominated field can be a powerful marketing advantage.
- How to balance the "hustle" of a startup with the responsibilities of being a present parent.
- Why solving the "small puzzles" of daily operations builds the foundation for a future fleet.
- How to use local lead platforms to compete with national corporate giants.
- That personal setbacks, like a major health crisis, can be the ultimate catalyst for professional independence.
about the show
Women In Power is a groundbreaking TV series dedicated to celebrating and amplifying the voices of female entrepreneurs, CEOs, and industry leaders who are changing the game.
This show isn’t just about success—it’s about the journey, resilience, and impact of women who have broken barriers, built empires, and inspired the next generation of female leaders.
Every episode features an exclusive, in-depth look at the challenges, triumphs, and defining moments that shaped the most influential women in business today.
Representation is power. When more women step into the spotlight, they inspire others to follow. This show isn’t just about individual success—it’s about reshaping the business world and proving that women belong at the top.
CUSTOM JAVASCRIPT / HTML