Sabrina Westfall
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Sabrina Westfall is the founder and CEO of J. West Electric, a premier electrical contracting firm specializing in large-scale construction and facility maintenance. Defying the odds of a biracial upbringing in 1980s' St. Louis and the challenges of early motherhood, Sabrina traded a corporate office for the electrical union, spending over a decade mastering her craft in the field. What began as a bold leap of faith in a backyard garage has evolved into a powerhouse operation with thirty electricians and nearly nine million dollars in annual sales.
As a Master Electrician and 100% owner, Sabrina is a trailblazer for women in male-dominated trades and a vocal advocate for bridging the construction labor shortage. By combining technical excellence with a sleek, modern brand style, she has transformed J. West Electric into a household name across the St. Louis region. Sabrina is dedicated to proving that grit and expertise can build a lasting legacy, inspiring the next generation to spark their own success in the trades.
IN THIS EPISODE YOU'LL LEARN:
- How to scale a service-based business from a garage to a multi-million dollar enterprise.
- Why being a woman in a male-dominated field can be a powerful competitive advantage.
- That career transitions and slow periods can serve as the perfect time for strategic business planning.
- How to build a "household name" brand through consistent local networking and showing up.
- Why the trades offer a rewarding and high-impact career path for the next generation of workers.
- How to navigate the challenges of the construction labor shortage through intentional recruitment.
- That 100% ownership is possible even when starting without traditional family or financial support.
- Why "getting your hands dirty" in the field provides the ultimate foundation for executive leadership.
- How to leverage professional certifications like a Master Licensing exam to unlock business independence.
about the show
Women In Power is a groundbreaking TV series dedicated to celebrating and amplifying the voices of female entrepreneurs, CEOs, and industry leaders who are changing the game.
This show isn’t just about success—it’s about the journey, resilience, and impact of women who have broken barriers, built empires, and inspired the next generation of female leaders.
Every episode features an exclusive, in-depth look at the challenges, triumphs, and defining moments that shaped the most influential women in business today.
Representation is power. When more women step into the spotlight, they inspire others to follow. This show isn’t just about individual success—it’s about reshaping the business world and proving that women belong at the top.
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